Here’s a sample of past and present projects
Elevating a Legendary Paso Robles Brand: Orchestrated PR strategy for regional and national coverage, and spearheaded campaign leading to Winery of the Year recognition.
Unveiling The Stories Behind Paul Hobbs – Content Development Strategy: Led the creation and delivery of compelling photography and video content tailored to resonate with core customers while also crafting engaging copy for multiple platforms to enhance brand connection and engagement.
Pine Ridge Vineyard’s First National Promotion: Developed a 360 degree campaign strategy for Pine Ridge’s Chenin Blanc + Viognier National Parks promotion. Applied QR codes across in-store point-of-sale as well as paid and organic social media to drive traffic to dedicated microsite while educating consumers on the brand and incentivizing them to enter sweepstakes
Strategic Sips 