Past & Present Projects
Penetrating the Lifestyle & Entertainment Space with FIJI Water: Guided the luxury water brand’s new event platform with a strategic focus to raise awareness and reach new consumers. Notable sponsorships and brand integrations include the Critics Choice Awards, Golden Globes, Spirit Awards and NY Fashion Week, and various movie premieres throughout the year.
Building a Roadmap to Profitability: Evaluated margin enhancement opportunities for numerous wines, incorporating packaging enhancements, pricing adjustments, market analysis, competitive landscape assessment, sourcing and other factors.
Revitalizing Crossbarn’s Online Presence: Shaping the Crossbarn brand online through a captivating web experience, strategic digital marketing, and custom storytelling content.
Strategic Sips 